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OUR MISSION
STATEMENT:
Our mission
at Astra-Lite is quite simple. We put all our best efforts into producing
leading edge treatment equipment and providing the most comprehensive
service to our customers as we possibly can.
OUR COMPANY:
We are not a large corporation with 100 plus employees. In my prior
experience with large corporations, I have found two fundamental problems.
The first problem is that corporate communication generally gets lost or
bogs down between the walls of each department and this directly relates
to problem number two which is their inability to be flexible. These two
rudimentary problems invariably have a negative effect on the consumer. To
combat these basic problems we maintain eleven dedicated co-workers that
take a tremendous amount of pride being involved in sales, service,
production, shipping, repairs, material ordering, stocking and inventory.
That sounds like a lot for so few people and quite frankly it is.
The
key to our continued success is our ability to retain our flexibility
by means of a fundamental base of trust and communication.
When a
problem does occur in our business, we will explore every option possible
to satisfactorily rectify the problem for all parties concerned.
ADVERTISING:
We do not believe in pound it down your throat advertising.
We simply
trust our product to sell itself by the recommendations from people that
own and distribute our products. You probably became familiar with
Astra-Lite from a friend or co-worker or instructor or perhaps you had a
treatment on one of our tables or you were informed by one of our many
independent distributors. These are the typical ways our customers learned
about us and that’s just how we like it. We will never advertise that
“we are the best” or that “we are the number one choice” or “we
out-sell everyone else”. It would be difficult if not impossible to
prove such generalized statements and doing so would be taking for granted
that our customers are foolish or naïve. We do not test our competitor’s
products for the test would be biased and unfair and above all would be
unethical to do so. We do not use our charitable donations as
advertisement because we believe that the act of our giving is our reward.
We do not give free product to schools in trade for exclusively promoting
Astra-Lite, for we feel that every person should be presented with all of
their options. Exploring all options available allows the student to make
an informed choice that is right for them. Each day our attempt is to
better ourselves knowing that by doing so all-else, i.e. health, joy,
wealth etc. will take care of itself.
DISTRIBUTORS:
We believe in our
distributors ability to convey our message to you the end user. We
back our distributors by not offering discounts to prospective clients
realizing that if we were the distributor, we would not appreciate the
manufacturer undercutting our prices. Above all, it would be unprincipled
for a manufacturer to undermine a distributor that has worked so
diligently to promote the manufacturers product. Through good times and
bad times we have made a continuing commitment to promote our
distributors.
COST vs. ETHICAL
BUSINESS:
We
do not promote the use of cheap labor or goods. Certain countries that raw
material or finished goods come from promote the exploitation of child
labor and/or non-ecological business practices. There are no laws to
protect employees and waste is randomly thrown out to pollute our Earth.
In the end one may acquire a low cost item but it will be at the
potentially permanent expense of someone or something. Here in America we
have strict laws that protect the employee and our Earth and this comes at
a cost to us all. At Astra-Lite we make every attempt to purchase raw
material and products made here in the USA or by countries that do have
laws and regulations governing fair and ethical business practices.
Please do not hesitate to call upon us for any
questions or comments that you may have. Our friendly staff will be more
than happy to comply with your needs.
Live Long and Prosper,
Robert Herrera
President/CEO
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About
Our Company